Production Campus Tours

We offer brewery and distillery tours at our Production Brewery (684 Commerce Ct.) every SATURDAYPlease note, tours are NOT at our pub and restaurant downtown!!!

Our production campus tour is a combination tour of both our brewery and distillery. This hour-and-fifteen-minute tour will take you through our northside New Holland Production space. Tour includes information on our 50-barrel brewhouse, fermentation cellar, post prohibition pot-still, Dragon’s Milk Cellar, as well as our spirit aging room. Tours include samples of both our beer and spirits and a take home pint glass.

Tours are able to be reserved here, through our web-site, and will be capped at 25 people per tour. Reservations are recommended to ensure a space. Tickets may no longer be purchased at the pub, only online or at the production facility on Saturdays. Please note, all ticket sales are final. Please wear closed toe shoes, as we are a working brewery and may be in production during your tour.


WINTER TOURS (December 1 - May 1) at 12:00pm only

SPRING TOURS (May 1 - Memorial Day) 12:00pm and 1:45pm

SUMMER TOURS (Memorial Day - Labor Day) 12:00pm, 1:45pm and 3:15pm

FALL TOURS (Labor Day - November 30) 12:00pm and 1:45pm

Limit of 25 ppl/tour, tickets can be purchased on-line HERE. Also please note that in the summer, our production facility is quite warm. Please drink plenty of water.

*It is possible to set-up additional tours for groups of 6 or more on Saturdays by contacting Taylor at

New Holland’s Production Facility:
684 Commerce Ct., Holland, MI 49424
616-355-6422 (ask for Taylor)

Specialty Tours:

We offer specialty tours throughout the year like our Dragon's Milk Cellar tour with a sneak peek at our popular barrel-aging program, a Mad Hatter-specific tour exploring our full Hatter Family series or our Whiskey Barrel tour that focuses on the distilling and barreling process for our whiskey line.

For a full list of specialty tours available CLICK HERE.

Tour Gallery